BK bombarded his entire Trade Marketing Team last week with CIG Decks, Nielsen Data, Trade Industry Studies, and Magazine articles coming out the wazoo, one of which was on the effects alcoholic beverage purchases on the size of market baskets. Sometime on Wednesday I think, when I shot out of the house to review the Holiday Gift Pack Presentation with my Cabarrus County ABC store managers, SMART drove into my office and downloaded a report on a Market Basket Survey. It was conducted at Wal-Mart no less, the worlds largest retailer.
Since SMART is the primary grocery shopper in our household, he was taken by all of the charts, data and jargon about how big a market basket can really be, especially if it contains a half dozen 1.5L Jack Black bottles. SMART couldn’t wait to see the size of the market baskets at Wal-Mart.
When I returned, smarty pants that he is, SMART told me a story about having to go to the Courthouse to pay several outstanding traffic tickets. I knew about them, they were from 2007. In all three instances the issuing officers only wrote the tickets for half the legal fine, due to SMART claiming that he was only half a car.
SMART is always getting all the milage that he can out of his diminutive size. He has actually sent a letter to the Governor of North Carolina requesting that he be issued a HALF-SIZE tag that he can hang from his rear view mirror, like the handicap tags. SMART wants to be able to legally park anywhere a bicycle or motor scooter can, plus he feels that he should be able to drive on sidewalks that are six feet or wider, obeying of course, the pedestrian speed limits.
Did I loose my train of thought? Must have been the glass of LBD Syrah Rose’ nestled in my left hand.
Net, net of SMART’s Market Basket Survey was that he was not allowed into the Wal-Mart due to EPA and OSHA restrictions on motorized V8 shopping buggies in confined areas.
So now, I have a thirty six bushel, hemi-powered shopping cart in my driveway, and no place for SMART to use it.
Perhaps, CostCo will open a new format SUPER store in Cabarrus County.
